Web3 Sales
Web3 Sales
Strategic Partnerships Lead | Snag Solutions
Starting to sell your product online? Listen up. I got into sales after realizing that even selling ‘money’ is harder than you'd think. As a ‘degen’ and ‘crypto-native,’ I dove headfirst into the deep end, experimenting with unique ways to reach terminally online individuals. In this blog, I’ll dive deeper into the tactics and strategies anyone can leverage to improve their go-to-market approach in the increasingly digital world.

Approaching Web3 Conferences
Web3 conferences are challenging as a BD. Where do you spend your time? How do you optimize for volume? How should you approach digital natives in real life?
There’s a key to maximizing your ROI as a GTM team member at one of these conferences. Let’s talk about it.

Referrals and 5xing Yourself
Selling in a fast, competitive space requires creative strategies to get ahead of the curve. The best way I’ve found to scale revenue pipeline is a sales referral program. By enabling others to do work for you while staying lean, you’re able to 2-3x your bandwidth to bring in more $$$.

Building an All-Star Fractional Sales Team
As a salesperson at a startup, bandwidth is one of your greatest enemies. There is never enough of it, there’s always more to do, and it’s even worse if you’re working in AI or Crypto. Two industries that never sleep (to date). That’s why it’s important to be creative in how you scale. One way to scale is by outsourcing for additional bandwidth from adjacent GTM peers.

The Importance of Your GTM Network
Scaling your startup’s go-to-market strategy, while staying flexible, goes beyond just hiring more salespeople. By leveraging your network effectively and creating meaningful connections, you can unlock new opportunities and drive growth without expanding your team.

Becoming a Community Member to Supercharge Sales Growth
As a salesperson in the Web3 space you need to reach elements of scale in order to achieve real results. Automation and pure outreach won’t net you 150% of goal, but becoming a community member and extending your reach will.

Real Examples of Wordsmithing on Social Networks
Sourcing, prospecting, and getting in front of customers in the blockchain world is crucial—but what’s next? In a digital landscape full of noise and spam, salespersons must master the art of crafting messages that cut through and truly resonate. Here’s how to connect and communicate in ways that make an impact.

Approaching Spaces, Strategies to Optimize Your 30 Minutes on Stage
Selling through X Spaces is the next big move in social selling. It’s the perfect live forum to engage directly with prospects, build relationships, and score follow-up opportunities—all by being authentic and part of the conversation.

The ‘Reply Guy’ Strategy
Leveraging social selling as a salesperson in the blockchain space is key to getting in front of prospective customers. With all of the noise on social media it's almost impossible to filter through spam, so as a salesperson you need to pivot by leveraging creative strategies like being a 'Reply Guy'.

Being Where Your Customers Are (Discord Edition)
As business leaders spend more time on social media and email deliverability declines, salespeople are finding it increasingly difficult to connect with prospects. Social Selling is the solution. There are select social channels that are worth your time when Social Selling, one of them being Discord.

Being Where Your Customers Are (X Edition)
As business leaders spend more time on social media and email deliverability declines, salespeople are finding it increasingly difficult to connect with prospects. The answer lies in leveraging social channels into your sales process. With 'X' emerging as the top platform for most online businesses, the question is—where should you begin?

Finding Social Contacts and Being Where Your Customers Are
To succeed in sales, especially in blockchain, salespeople must maximize their contact points and embrace social selling. This includes finding prospects on various social media platforms, even if their handles seem anonymous or obscure. By understanding where prospects are most active and leveraging unique tactics, it's possible to find and connect with them on alternative platforms like Instagram, WhatsApp, and Telegram.

Getting on Your Prospect’s Home Screen in Blockchain - Deep Dive
Modern day sales people need to get scrappy in order to get in front of their busier than ever prospects. Many salespersons have problems knowing where to start. In this one I cover, in detail, how to increase your success rate of getting in touch with prospects.

Getting on your prospect’s home screen in Blockchain
In the blockchain industry, email deliverability is waning at a faster rate than in other markets. Prospects avoid contact, either out of fear / to protect themselves or to build in-house solutions. That's why getting scrappy, and standing out amongst the noise are key in modern day sales processes.

Best practices to prospecting in the blockchain industry
In Web3, it's crucial to identify the right decision-makers as lower-level employees often lack the influence to move conversations forward, throwing typical sales strategies out the window. The fast-paced, startup nature of blockchain businesses means executives are accessible and salespersons can leverage unique tactics to get in the door with these executives.

Challenges with selling in an open-source world
Middleware providers in the blockchain industry face significant challenges due to culture and norms, which often drives businesses to build in-house. These providers must find creative ways to sell. In this series I'll cover creative strategies in selling in our digital world with real life examples and tactical insight.