Being Where Your Customers Are (X Edition)
Most recently we took a deep dive to discuss finding your prospects' on social media. Just as importantly, in this one, we’ll touch on being top of mind in an industry where 24 hours translates to 3 weeks in traditional markets.
You may think that a super custom, wordsmithed, elegant email will get you on the CEO’s nice list and the conversation started with the account, but in some cases, you’ll find that even the greatest email won’t get the attention it deserves. You need to be ‘everything, everywhere, all at once’ to get your prospect’s attention in this industry.
The key to being everywhere is knowing where your prospect will be at all times. The digital communities of today hang out online in new forms. One of the most popular hangout places is X Spaces. Sometimes, you’ll find representatives from your top accounts all in the same spaces, late on a Tuesday night talking about how they envision the next few years of their roadmap will look like. That’s gold, turn notifications on!
You’ll want to take these sound bites and turn them around the next day with a customized pitch based on what you heard.
Not only should you turn on notifications to increase your success rate of getting in contact by 10-20%, but there are always 2-3 shows you should be following in any given category that you’re selling into. These shows host the top teams in the category and chances are one of those guests has an unread email from you in their inbox. For example, I’m always tracking the Web3 gaming category, and not only do I have my eyes on the top 50 games but I also listen in on weekly shows like ‘Gamified’ by Sam Steffanina for real-time insight.
Spaces isn’t the only way to leverage a social media platform to your advantage in the sales process. Let’s talk about Discord in the next one.
Follow along here and on X if you’re interested in learning more about navigating sales in our increasingly digital world. In the next one we’ll expand on being where your customers are.
