Getting on Your Prospect’s Home Screen in Blockchain - Deep Dive
In the last one I covered getting on your prospect’s home screen by getting scrappy, and now it’s time for the juicy details that will help you actually apply the strategies described in the previous post:
The Juicy Stuff
Social Channels: email deliverability is waning, and decision makers in the blockchain industry are ignoring more and more emails. With social media being such a big part of growing online businesses, getting in front of prospects where they are is one of the best ways to get in touch.
Try finding them on; X, Telegram, LinkedIn, Warpcast, Signal
You’ll be surprised how easy it is to guess their username, most go by FirstLast, Last, FirstBusinessName, 0xFirst, and use the same handle across all social accounts
Being a ‘Reply Guy’: as mentioned above, decision makers are spending more time on social media. You should aim to build a relationship with them where they spend 40% of their time. Turn notifications on for their account, and whenever they post, reply with thoughtful content.
Challenger: as a salesperson you’re likely familiar with ‘The Challenger Sale’, but we’re taught to mostly use this methodology after you get in the door. What if you can’t get that conversation? A great tool, that has worked with me, is to study the prospect’s business and in your first email outline ‘key opportunities for improvement’ + offer to share more insight live. This is how you stand out when everyone else is selling similar solutions.
Polite Persistence: this is probably my favorite! In the case you’ve exhausted your contact (pinged on email, X, TG etc etc) then the best thing you can do is to follow up politely every few weeks, months, or whatever cadence you want with valuable content. Though, an important note is to do this for contacts that really matter. Moving on is still very important.
We’re all busy in this industry, show them you care and can provide value!
Follow along here and on X if you’re interested in learning more about navigating sales in our increasingly digital world.
