Finding Social Contacts and Being Where Your Customers Are
In the last piece we covered detailed tactics on getting in touch with your prospects, but using strategies like Social Selling starts with exhausting your points of contact to maximize chances of success with getting in the door. A lot of the time, as a salesperson, you’ll get ghosted, or prospects will view your messages but never answer. In blockchain, that’s even more common, but there are tactics salespeople can leverage to find contacts on social media, even if their handle is ‘MahomesMVP1542’.
I lightly touched on this previously, but prospects get impressed (or weirded out…hopefully in a good way) when you find them on alternative messaging platforms or social networks. Once, I found a prospect’s phone number after deep-scraping the internet and texted him on Whatsapp. We’re now chatting about GTM / business opportunities next week.
When finding social points of contact, you have to ask yourself, What social media platform(s) is my prospect most likely using? I default to X (formerly Twitter) because of ‘Crypto Twitter’ (or CT), but have found that I can find prospects on Instagram as well based on their age group. You can also take factors like, role, region, industry (i.e., CT), and company’s presence into account. What’s more important though, is finding them when you’ve narrowed down where you’re going to look.
A good strategy to finding social handles is using common username formats, like:
FirstLast
LastFirst
FirstBusinessName
First.eth
FirstLast.eth
Last.eth
0xFirst
Adding a .eth after the name is very common in blockchain (seeing .sol trend too)! Additionally, people try to use the same handle across all their accounts, so it’s very likely your prospect’s X handle is the same one they’ll use on TG.
A common behavior in this space is staying anon, or having a team that is anon, but people sometimes aren’t careful enough. If you’re unable to find anyone associated with the account, try looking at who the official X account is ‘following’. You can even take the handle of the X account and look up who has it in their bio. This way you can find associated members who don’t necessarily want to be found.
Follow along here and on X if you’re interested in learning more about navigating sales in our increasingly digital world. In the next one, we’ll expand on being where your customers are.
